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Whether you're planning where to go next or what to do on an already‑booked vacation, discover the travel destinations with Opal

A scenic view of a sunset city skyline of Sarasota over water.

Top Things to Do in Sarasota January Through April

Up-close and personal with MLB stars, exclusive art tours, and a seafood festival are just a few reasons to visit Sarasota, Florida, during these select winter and spring months.

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An aerial shot of the sparkling blue waters of Siesta Key near Sarasota, Florida.

Why Sarasota Is America’s #1 Town to Visit in 2026, According to CNN

In July 2026, CNN Travel named Sarasota County No. 1 on its list of America’s Best Towns to Visit. The beaches certainly helped, but the real answer lies in an unusual mix of circus history and serious arts, rare botanical collections and wild mangroves, an increasingly notable dining scene, and some of Florida’s most celebrated shoreline.

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Electric violinist Matt Dendy performs on the beach at Lido Beach Resort.

10 Best Live Music Venues in Sarasota, Florida

Matt Dendy – acclaimed violinist with a sound all his own – is a Sarasota native who’s played nearly every major venue, giving him an insider’s take on the city’s best live music spots.

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A couple enjoys a wine dinner

5 Activities to Celebrate Leap Year 2024

Leap Year 2024 is upon us. Which means an extra day to dedicate towards enjoying something that you, otherwise, might not have had time for. And we have just the activities and events across Opal destinations to check out on this bonus day, February 29.

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Fairgrounds St. Pete, The Ringling Museum of Art, and Sea Love candle-making boutique

Fun Things to Do on a Rainy Day Across Opal Destinations

As beautiful as the weather is across Opal destinations, rain ultimately happens. That said, you don’t have to let the drops that descend put a damper on your vacation. We highlight top rainy-day activities to dive into.

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A couple strolls along St. Armands Circle.

8 Things You Probably Didn’t Know About St. Armands Circle

More than just a paradise for gourmets and shopaholics, St. Armands Key – and its respective popular tourist spot of St. Armands Circle – is home to some interesting history.

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A scenic view of a beach resort at sunset. The sun sets behind the horizon, casting an orange glow over the sky and reflecting on the calm ocean. Rows of lounge chairs line the sandy beach, and several tall buildings are visible along the shoreline.

A Weekend at Lido Beach Resort for Every Kind of Traveler

Whatever direction you’re headed, Lido Beach Resort provides the perfect home base for every kind of travel personality type: thrill-seeker, a nature lover, a self-improver, a culturalist, or a foodie.

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A historic courtyard with a pink-colored gallery featuring arched walkways and classical statues on the roof. A fountain with sculptures is in the center, surrounded by greenery and a tall tree. Palm trees stand against a blue sky.

How to Spend a Day at the Ringling Museum

Featuring world-renowned art, gorgeous grounds, and dazzling architecture, as well as its star attraction, the Circus Museum, this impressive destination offers a plethora of unique experiences for all ages.

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The courts at The REsort at Longboat Key Club.

How to Take Up Pickleball at Longboat Key Club

A weeklong vacation is plenty of time to grab a paddle and try your hand at this newly popular and highly social sport.

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A serene outdoor pool with turquoise lounge chairs is surrounded by palm trees. The pool overlooks a sandy beach with blue umbrellas and the ocean under a clear blue sky.

Your Guide to Sarasota, Florida

Beyond the white-sand beaches of this Gulf Coast gem is a sophisticated city sparkling with fine dining, fascinating art and science museums, and even the Big Cat Habitat. Here are the Opal-curated picks for experiencing Sarasota.

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