Skip to content

For Select Dates Through December 24

Now through Wednesday night, all 31 Opal Collection properties are offering up to 25% off select dates through the end of the year.
So, cash in those vacation days you’ve been saving all year and enjoy this travel-window sweet spot – when the sun is still shining, the crowds have thinned, and your dream room is easier to snag.

Browse Properties
origin of town names
Back

Murky Origins: The Truth behind These Opal Destination Names

Did Treasure Island actually ever contain buried treasure? Why was Key West’s original translation “bone island”? We reveal the true origins of these town names in popular Opal destinations.

Did you know that Key West’s name origin has nothing to do with geography? Or that Bar Harbor is named after a place you hike across, not a place where you pull up a stool and order a pilsner? Here are a few of the intriguing, surprising, counterintuitive, and just plain odd back stories to cities and towns where you’ll find Opal destinations.

Sarasota, Florida

This gulf coast city has a litany of origin stories that reach back to the age of conquistadores. The most plausible: It’s a derivation of zara zota, a combination of indigenous and Spanish words loosely translated as “Sahara by the blue waters,” the Mediterranean-born explorers’ nearest point of comparison for Florida’s white sands.

Where to Stay Zota Beach ResortLido Beach Resort

Jensen Beach, Florida

John Laurence Jensen was an enterprising Danish immigrant who ventured south from New York City and cleared land for a pineapple plantation along southern Florida’s Atlantic Coast in 1888. By 1895, he was shipping millions of pineapples by rail and the town that sprung up around him – once dubbed “Pineapple Capital of the World” – took his name.

Where to Stay Hutchinson Shores Resort & Spa

Bar Harbor, Maine

The moniker of this Mount Desert Island village has nothing to do with the watering holes along Main Street: In 1918, the town formerly known as Eden was rechristened for the sandbar that forms a low-tide land bridge from Mount Desert Island to Bar Island.

Where to Stay Harborside Hotel, Spa & Marina | West Street Hotel

Rockport, Maine

Limestone production was the area’s dominant industry in the eighteenth and nineteenth centuries – its citizens shipped 300 casks of lime to Washington, DC, to repair the capitol building after the War of 1812 – and the name stuck when the town split from neighboring Camden in 1891.

Where to Stay Samoset Resort

Key West, Florida

During the eighteenth century, after bloody battles between native tribes left hundreds dead on this westerly island in the archipelago off of Florida, Spanish visitors glimpsed the macabre remnants and named the island cayo hueso, or island of bones. After Great Britain took ownership, a few tweaks in elocution (since hueso sort of sounds like it could be the Spanish word for “west”) helped conceal that macabre origin story.

Where to Stay  Sunset Key Cottages

Clearwater, Florida

Before the arrival of Spanish explorers, natives called this area pocotopaug, or “clear water.” It was an allusion to the freshwater springs flowing through what would become the Tampa Bay area, including high on the bluffs where Clearwater’s city hall and downtown eventually formed. The springs are now gone, but that name now naturally applies to clear waters of the gulf that lap the white sandy beaches.

Where to Stay Opal Sands Resort | Sandpearl Resort

Treasure Island, Florida

During the Florida land boom of the early twentieth century, developers of a local hotel pulled a publicity stunt to draw attention: They surreptitiously buried wooden chests, pretended to discover them in the beach sand, and claimed they were filled with pirates’ treasure. Whether it had anyone fooled or not, the name stuck and, today, the real treasure is the town’s classic, laid-back beach vibe.

Where to Stay Treasure Island Beach Resort

Longboat Key, Florida

Once a place of respite for the Timucan and Caloosa Indians, this community’s name stems from the “longboat” vessel that Juan Anasco – a scout for Spanish explorer Hernando de Soto in the sixteenth century, and, presumably, the first non-native visitor – manned as he traveled through the north pass of the barrier island.

Where to Stay Zota Beach Resort | The Resort at Longboat Key Club

Naples, Florida

In the late nineteenth century, developers sought to turn southwest Florida into vacationland with favorable comparisons to the balmy climes and cerulean seas of coastal Italy. Travel publications picked up their words, and, with the founding of the Naples Town Improvement Company in 1886, those comparisons stuck for good.

Where to Stay Edgewater Beach Hotel

You may also like
Modern hotel room with a large bed, fireplace, wall-mounted TV, armchairs, and glass doors leading to a balcony with trees and a lake view. Decor includes a geometric rug and elegant lighting.

The Asticou Hotel: 3 Ways to Stay Near Acadia National Park

The Asticou Hotel’s 17 new Hillside Terrace Rooms complete the historic Northeast Harbor retreat with a stay inspired by Mount Desert Island’s earliest summer visitors. Here’s how they compare with the property’s Historic Main Inn and Harborside Cottages – and…

Read more
People stand along a seaside boardwalk, watching a bright yellow sunset over the ocean, with long shadows cast on the ground and sailboats visible in the distance.

Fall in Key West, Florida: How to Time Your Trip

Fall in Key West unfolds in three distinct acts: a quieter, still-sultry September, an exuberant October, and a breezier November packed with events. Here’s what each month brings and what to know to plan the fall getaway that best fits…

Read more
Aerial view of a winding coastal road bordered by dense forest with autumn foliage, rocky cliffs, and waves crashing against the shoreline below.

Why Mount Desert Island Ranks Among America’s Best Islands – Again

It wasn’t a tropical escape that earned a top spot two years running – No. 1 in 2025 and No. 2 in 2026 – on Travel + Leisure’s “Top 15 Islands in the Continental U.S.” list. It was a lobster-claw-shaped…

Read more
Two people sit close together on a rocky surface, overlooking a scenic landscape with clouds and a colorful sunset sky—a perfect moment to enjoy the peace of shoulder season, as shrubs and trees line the edge of the rocky area.

6 Best-Kept Travel Secrets of the September-October Shoulder Season

From beachfront bites (at a fraction of the price) to backcountry hikes, these are the signature experiences you’ll only find across Opal destinations during the golden stretch of September through October. What is shoulder season? Tucked between summer’s peak tourist…

Read more